magnetfilm — International Sales

Company profile

MAGNETFILM is a Berlin based international sales agent, strategic consultant and producer dedicated to maximising audience and exposure for a slate of up to 10 documentary films and a number of shorts per year.

We handle worldwide licensing across all media and platforms, supporting both established and emerging filmmakers. Our approach is hands-on, agile, creative and transparent – focused on nurturing long-term partnerships and working closely with filmmakers and producers to develop tailor-made marketing and distribution strategies for every title.

Our slate focuses on films we believe embody the full artistic and commercial potential of documentary film: relevant, innovative, thought provoking, and visionary. Sometimes entertaining, often uplifting, and always inspiring.

MAGNETFILM attends the most important international festivals and markets annually, such as the Berlinale, CPH:DOX, Cannes, IDFA, Sheffield, Sunny Side of the Doc, DOK Leipzig, the MIPs in Cannes, Nordisk Forum, TIFF, HK Filmart, Hot Docs.


Georg Gruber has over ten years experience in the film and media industries. Prior to founding MAGNETFILM in 2003, he developed his expertise across a variety of roles covering production, financing, sales and distribution.

Gruber is a graduate of the Vienna Business School and the Filmakademie Baden-Wuerttemberg in Ludwigsburg, Germany.

He served as an executive at the Berlin-based private equity fund GFP and was a producer and managing director of Odeon Film's production arm, Odeon Pictures.

His strong producer's background and proven ability to oversee projects from development through completion, along with a network enabling him to connect projects to potential financial backers, are among the assets Georg Gruber brings to MAGNETFILM as a sales agent.